| There is an art to picking profitable products. It's not | | | | importantly, we know we have an audience who can |
| just what you want to sell but rather what will sell. | | | | pay.Determining the products we will offer starts with |
| Unless you pick a product in demand in the | | | | making some assumptions about our targeted market. |
| marketplace, you will fail. A fundamental principle of the | | | | What does that mean for the Baby Boomers? We |
| capitalist system is "supply and demand". It represents | | | | need to take what we know about that market |
| a delicate balancing act between "what people want" | | | | segment and then make some assumption based |
| and how much of "it" is available.Every Christmas, we | | | | upon that knowledge. Let's try.What We Know: What |
| see one toy that everyone wants. One year is "talking | | | | We Can Assume:We know they are getting older. We |
| Elmo" and the next year it's something else. But, it | | | | can assume they don't like that. |
| never fails to occur. Because everyone wants "it", so | | | | We know they are fatter than prior We can assume |
| "it" is in high demand. If the supply of the product isn't | | | | they don't like that |
| sufficient to meet the customer demand, prices soar, | | | | generations. and want to do something about it.Let's |
| as do profits for the people selling them.You could | | | | just look at those two trends and how they help us |
| hope you pick one of those products and make a lot | | | | choose products. If this generation is fatter than the |
| of money in one season, or you can be smart and | | | | last generation, we can assume larger size clothes are |
| have a profitable business all year round. How? | | | | needed right now. Is that true? At eBay, plus size |
| Understand trends in our society and how they help | | | | women's clothing sold for a total of $90,903.37 in the |
| you predict the products which are or will be in | | | | last 30 days! There's a profitable product selection for |
| demand, now and in the future.Current Trends In | | | | the present.If we assume they are fatter and don't like |
| American SocietyBy reading and watching current | | | | it, they must want to do something about it. What |
| news, we should be able to spot trends. These trends | | | | might they do? Exercise or diet. What does this mean |
| will have an impact upon people and therefore, the | | | | for possible products? Exercise equipment or diet pills. |
| products they need or want. For instance, some | | | | Is this true? At eBay, exercise equipment sold for a |
| current trends in the United States are as follows:· | | | | total of $1,125,144.50 in the last 30 days and weight |
| Americans are fatter than prior generations | | | | loss pills sold a total of $130,795.34 in the last 30 days! |
| (particularly children)· Baby Boomers (a very large | | | | Two more profitable, "in-demand", products at eBay, |
| potential market) are getting older. Many are in the 50s | | | | right now.Choosing the right product for a profitable |
| or 60s.· More and more people purchase online | | | | business does not have to be difficult. Just follow the |
| from the security and comfort of their own home· | | | | four easy steps; analyze, assume, test, and choose. |
| Americans are more security conscious since 9 | | | | You simply have to read and watch the world. Look at |
| 11· Travel by car or recreational vehicle is up over | | | | leading news articles and magazine stories. What |
| previous years· Diabetes is making major inroads | | | | appears to be uppermost in the minds of potential |
| into the general populationThese are just some of the | | | | consumers? What assumptions can you make about |
| trends impacting our culture now. We need to take | | | | the trend? What product(s) does that translate to? Sell |
| those identified trends and make some assumptions | | | | that product and you will earn money. Continue to |
| about them. With these assumptions come product | | | | follow those four steps and you will be profitable for a |
| decisions, profitable product decisions.Using a Trend to | | | | long time.Michele Schermerhorn has over 30 years |
| Pick Profitable ProductsLet's choose the Baby | | | | experience in the business world and over 12 years |
| Boomer trends upon which to focus. We know that | | | | running her own successful online businesses. She is |
| the Baby Boomer Generation represents a large, and | | | | President of Online Business Institute Inc. ( Online |
| very wealth, segment of the current American society. | | | | Business Institute Inc. exists to "Create Successful |
| If we choose to focus upon this group of consumers, | | | | Online Business Owners One Person At A Time". |
| we know we have a large potential audience. More | | | | They run regularly scheduled free online seminars. |