eBay: What Should I Sell?

There is an art to picking profitable products. It's notimportantly, we know we have an audience who can
just what you want to sell but rather what will sell.pay.Determining the products we will offer starts with
Unless you pick a product in demand in themaking some assumptions about our targeted market.
marketplace, you will fail. A fundamental principle of theWhat does that mean for the Baby Boomers? We
capitalist system is "supply and demand". It representsneed to take what we know about that market
a delicate balancing act between "what people want"segment and then make some assumption based
and how much of "it" is available.Every Christmas, weupon that knowledge. Let's try.What We Know: What
see one toy that everyone wants. One year is "talkingWe Can Assume:We know they are getting older. We
Elmo" and the next year it's something else. But, itcan assume they don't like that.
never fails to occur. Because everyone wants "it", soWe know they are fatter than prior We can assume
"it" is in high demand. If the supply of the product isn'tthey don't like that
sufficient to meet the customer demand, prices soar,generations. and want to do something about it.Let's
as do profits for the people selling them.You couldjust look at those two trends and how they help us
hope you pick one of those products and make a lotchoose products. If this generation is fatter than the
of money in one season, or you can be smart andlast generation, we can assume larger size clothes are
have a profitable business all year round. How?needed right now. Is that true? At eBay, plus size
Understand trends in our society and how they helpwomen's clothing sold for a total of $90,903.37 in the
you predict the products which are or will be inlast 30 days! There's a profitable product selection for
demand, now and in the future.Current Trends Inthe present.If we assume they are fatter and don't like
American SocietyBy reading and watching currentit, they must want to do something about it. What
news, we should be able to spot trends. These trendsmight they do? Exercise or diet. What does this mean
will have an impact upon people and therefore, thefor possible products? Exercise equipment or diet pills.
products they need or want. For instance, someIs this true? At eBay, exercise equipment sold for a
current trends in the United States are as follows:·total of $1,125,144.50 in the last 30 days and weight
Americans are fatter than prior generationsloss pills sold a total of $130,795.34 in the last 30 days!
(particularly children)· Baby Boomers (a very largeTwo more profitable, "in-demand", products at eBay,
potential market) are getting older. Many are in the 50sright now.Choosing the right product for a profitable
or 60s.· More and more people purchase onlinebusiness does not have to be difficult. Just follow the
from the security and comfort of their own home·four easy steps; analyze, assume, test, and choose.
Americans are more security conscious since 9You simply have to read and watch the world. Look at
11· Travel by car or recreational vehicle is up overleading news articles and magazine stories. What
previous years· Diabetes is making major inroadsappears to be uppermost in the minds of potential
into the general populationThese are just some of theconsumers? What assumptions can you make about
trends impacting our culture now. We need to takethe trend? What product(s) does that translate to? Sell
those identified trends and make some assumptionsthat product and you will earn money. Continue to
about them. With these assumptions come productfollow those four steps and you will be profitable for a
decisions, profitable product decisions.Using a Trend tolong time.Michele Schermerhorn has over 30 years
Pick Profitable ProductsLet's choose the Babyexperience in the business world and over 12 years
Boomer trends upon which to focus. We know thatrunning her own successful online businesses. She is
the Baby Boomer Generation represents a large, andPresident of Online Business Institute Inc. ( Online
very wealth, segment of the current American society.Business Institute Inc. exists to "Create Successful
If we choose to focus upon this group of consumers,Online Business Owners One Person At A Time".
we know we have a large potential audience. MoreThey run regularly scheduled free online seminars.