| For me personally, is not just a tool for looking up | | | | what it first may seem. By true audience....I mean |
| keywords. Sure, that's one good use for it, but what I | | | | "targeted audience" or the folks most likely to "BUY" or |
| want to distinguish is another influential and exciting use | | | | "respond" to the Web site.If you just think only in |
| for Wordtracker as an SEO resource."Keywords" for | | | | "keywords" mode, you may miss this.Performing a |
| use in your Meta tags are probably the least influential | | | | comprehensive search within Wordtracker by typing in |
| element in search engine optimization these days. | | | | the word "baby," Wordtracker returns interesting |
| However, hunting for keywords still seems the most | | | | results. Do you know what I learned? The target |
| popular use for Wordtracker. After all, it contains over | | | | audience for baby strollers is NOT people who have |
| 336 million queries within its database, which is no older | | | | babies! You heard correct. The "true audience" for |
| than 60 days. An SEO can spend long periods of time | | | | those buying strollers and baby cribs ARE NOT "folks |
| doing research and hunting for keywords. But let's | | | | who have NEWBORN BABIES!" Here is the catch....if |
| really try and get our minds around the keyword | | | | you are targeting folks with newborns, to sell them a |
| hunting issue for a minute, and I'll explain a few other | | | | stroller....you're too late! The true audience are people |
| tips for using Wordtracker.Identify your target | | | | who are "soon to become parents."Once Mom and |
| audience's "surfing behavior" Is there any greater | | | | Dad know a new family member is on the way, they |
| discovery than having an understanding of a target | | | | start buying BEFORE the baby arrives. Better |
| audience's "surfing behavior?" It's like a light coming on | | | | yet...often it's not even the parents who are buying...it's |
| in your mind. It's like flipping on a switch to an idea | | | | the grandparents. Perhaps you have pages scoring |
| generator! Wordtracker will give you absolutely | | | | tremendously well for things like babies, strollers, cribs |
| AMAZING detail if you take time to think about it | | | | and baby furniture...... but now your client wants even |
| laterally and outside of the context of just a "keyword | | | | more.Here's an example strategy:One behavior of the |
| hunt."Later in this article, I'll explain how you can use | | | | true target audience which I discovered by using |
| WordTracker to identify your audience's surfing | | | | Wordtracker was as follows. As I entered the term |
| behavior.Move beyond the "keyword universe" | | | | "baby" into "comprehensive search," the first thing I |
| function.In speaking with many search engine | | | | noticed was the top phrase "baby names" which had |
| optimizers, I have learned that so many seem to get | | | | been requested on major search engines over 34,350 |
| stuck in the "Keyword Universe" feature. The ability to | | | | times in the last 60 days. It became very obvious |
| generate lists of keyword phrases using the built in | | | | when I noticed the incredibly high demands on major |
| thesaurus is nice, but you must not get stuck there and | | | | search engines for the phrase "baby names," or how |
| let it do all the thinking for you. As you move on to | | | | about "meanings of baby names."This was indeed like |
| discover other features within Wordtracker, you will | | | | a light coming on! I thought, imagine this, "soon to be |
| also have the opportunity to perform a | | | | parents" are researching their unborn child's name by |
| "comprehensive search" or an "exact search" or utilize | | | | using the Internet. What better time to connect with |
| the "top 1000" report.Tips to identify human | | | | folks than before the baby is born.Finally, build a |
| behavior?Where you'll find most of your "revelations" | | | | strategy based on the identified behaviorSuppose we |
| or "insights" are in the "comprehensive search" feature | | | | were to build a little library of themed pages right into |
| of Wordtracker. Try entering one part of a search | | | | your client's site to attract the TARGET audience. |
| phrase and letting "comprehensive search" figure out | | | | They are searching for baby names so it is essential |
| the best "full use" of the phrase. Another technique I | | | | that this is what you MUST give them. Give them lists |
| like to use is to examine the top reports for a "high | | | | of baby names to choose from, right? Don't ever trick |
| performance" keyword or topic related to my client | | | | your audience or they will simply never buy. Give them |
| and then cut and paste it into comprehensive search | | | | exactly what they are looking right up front. In this |
| to get streams of currently "hot topics." I define a hot | | | | example, you could create pages that offer baby |
| topic as a popular topic in high demand, which may | | | | names and meanings of baby names AND subtly |
| also have lists of related keyword phrases also in high | | | | offer a few product listings or links to your client's |
| demand.Let's study a real life example . . .Now let me | | | | store front. It is essential that you always provide |
| give you a recent example of understanding behaviors. | | | | content related to their search first, and then you might |
| I wanted to pull additional traffic into a site selling baby | | | | offer some links to other appropriate products within |
| furniture. The site sells strollers, baby furniture, cribs and | | | | your client's site.Test these unique ways for using |
| other baby products. The client explained that they | | | | Wordtracker yourself, and learn how effective they |
| wanted me to find ways to pull in their true audience. | | | | can be.Good luck! |
| Sometimes you'll discover the true audience is not | | | | |