| For me personally, is not just a tool for | | | | audience is not what it first may seem. By |
| looking up keywords. Sure, that's one good | | | | true audience....I mean "targeted audience" |
| use for it, but what I want to distinguish is | | | | or the folks most likely to "BUY" or |
| another influential and exciting use for | | | | "respond" to the Web site.If you just think |
| Wordtracker as an SEO resource."Keywords" for | | | | only in "keywords" mode, you may miss |
| use in your Meta tags are probably the least | | | | this.Performing a comprehensive search within |
| influential element in search engine | | | | Wordtracker by typing in the word "baby," |
| optimization these days. However, hunting for | | | | Wordtracker returns interesting results. Do |
| keywords still seems the most popular use for | | | | you know what I learned? The target audience |
| Wordtracker. After all, it contains over 336 | | | | for baby strollers is NOT people who have |
| million queries within its database, which is | | | | babies! You heard correct. The "true |
| no older than 60 days. An SEO can spend long | | | | audience" for those buying strollers and baby |
| periods of time doing research and hunting | | | | cribs ARE NOT "folks who have NEWBORN |
| for keywords. But let's really try and get | | | | BABIES!" Here is the catch....if you are |
| our minds around the keyword hunting issue | | | | targeting folks with newborns, to sell them a |
| for a minute, and I'll explain a few other | | | | stroller....you're too late! The true |
| tips for using Wordtracker.Identify your | | | | audience are people who are "soon to become |
| target audience's "surfing behavior" Is there | | | | parents."Once Mom and Dad know a new family |
| any greater discovery than having an | | | | member is on the way, they start buying |
| understanding of a target audience's "surfing | | | | BEFORE the baby arrives. Better yet...often |
| behavior?" It's like a light coming on in | | | | it's not even the parents who are |
| your mind. It's like flipping on a switch to | | | | buying...it's the grandparents. Perhaps you |
| an idea generator! Wordtracker will give you | | | | have pages scoring tremendously well for |
| absolutely AMAZING detail if you take time to | | | | things like babies, strollers, cribs and baby |
| think about it laterally and outside of the | | | | furniture...... but now your client wants |
| context of just a "keyword hunt."Later in | | | | even more.Here's an example strategy:One |
| this article, I'll explain how you can use | | | | behavior of the true target audience which I |
| WordTracker to identify your audience's | | | | discovered by using Wordtracker was as |
| surfing behavior.Move beyond the "keyword | | | | follows. As I entered the term "baby" into |
| universe" function.In speaking with many | | | | "comprehensive search," the first thing I |
| search engine optimizers, I have learned that | | | | noticed was the top phrase "baby names" which |
| so many seem to get stuck in the "Keyword | | | | had been requested on major search engines |
| Universe" feature. The ability to generate | | | | over 34,350 times in the last 60 days. It |
| lists of keyword phrases using the built in | | | | became very obvious when I noticed the |
| thesaurus is nice, but you must not get stuck | | | | incredibly high demands on major search |
| there and let it do all the thinking for you. | | | | engines for the phrase "baby names," or how |
| As you move on to discover other features | | | | about "meanings of baby names."This was |
| within Wordtracker, you will also have the | | | | indeed like a light coming on! I thought, |
| opportunity to perform a "comprehensive | | | | imagine this, "soon to be parents" are |
| search" or an "exact search" or utilize the | | | | researching their unborn child's name by |
| "top 1000" report.Tips to identify human | | | | using the Internet. What better time to |
| behavior?Where you'll find most of your | | | | connect with folks than before the baby is |
| "revelations" or "insights" are in the | | | | born.Finally, build a strategy based on the |
| "comprehensive search" feature of | | | | identified behaviorSuppose we were to build a |
| Wordtracker. Try entering one part of a | | | | little library of themed pages right into |
| search phrase and letting "comprehensive | | | | your client's site to attract the TARGET |
| search" figure out the best "full use" of the | | | | audience. They are searching for baby names |
| phrase. Another technique I like to use is to | | | | so it is essential that this is what you MUST |
| examine the top reports for a "high | | | | give them. Give them lists of baby names to |
| performance" keyword or topic related to my | | | | choose from, right? Don't ever trick your |
| client and then cut and paste it into | | | | audience or they will simply never buy. Give |
| comprehensive search to get streams of | | | | them exactly what they are looking right up |
| currently "hot topics." I define a hot topic | | | | front. In this example, you could create |
| as a popular topic in high demand, which may | | | | pages that offer baby names and meanings of |
| also have lists of related keyword phrases | | | | baby names AND subtly offer a few product |
| also in high demand.Let's study a real life | | | | listings or links to your client's store |
| example . . .Now let me give you a recent | | | | front. It is essential that you always |
| example of understanding behaviors. I wanted | | | | provide content related to their search |
| to pull additional traffic into a site | | | | first, and then you might offer some links to |
| selling baby furniture. The site sells | | | | other appropriate products within your |
| strollers, baby furniture, cribs and other | | | | client's site.Test these unique ways for |
| baby products. The client explained that they | | | | using Wordtracker yourself, and learn how |
| wanted me to find ways to pull in their true | | | | effective they can be.Good luck! |
| audience. Sometimes you'll discover the true | | | | |