| Having a new baby or young child can be a very | | | | the diaper. In the 1990s Pampers introduced Ultra Dry |
| expensive time for parents, however there are a | | | | Thins diapers that pulled moisture into the core, then |
| number of ways that you can cut the costs by | | | | sprang back to absorb even more. In 1996 Pampers |
| applying for free samples and coupons from some of | | | | Premium was introduced and was hailed as a diaper |
| the major suppliers of baby and toddler products. One | | | | with breathable side panels. The '90s also saw the |
| such giant among these companies is Pampers. | | | | introduction of gender specific diapers in the Pampers |
| Pampers have been one of the leading nappy sellers | | | | brand and also the return to unisex diapers towards |
| since disposable nappies came on the market.. With | | | | the end of the decade. In 1993 Pampers first attempt |
| annual sales of US$ 6 billion it is recognized today as | | | | at training pants was introduced these were simply |
| the worlds number one selling diaper brand | | | | known as Pampers Trainers and would be a short |
| The disposable diaper was invented by Marion | | | | lived product. |
| Donovan in 1950 and Pampers is but one brand of | | | | Pampers Baby Wipes |
| disposable diaper (or disposable nappy as known in | | | | Apart from diapers Pampers also do a range of baby |
| the UK) marketed by Procter & Gamble | | | | wipes such as Pampers Sensitive Wipes with moisture |
| worldwide Pampers the company was started by an | | | | seal packaging, these wipes have unbeatable moisture |
| American chemical engineer Victor Mills while he was | | | | retention, from the first to the last wipe and clinically |
| working for Procter & Gamble Co. He thought it | | | | tested and proven to be free of any tendency to |
| was a mess to use cloth diapers and it occurred to | | | | irritate the sensitive skin of a newborn baby, including |
| him that the pulp mill owned by Procter and Gamble | | | | those with nappy rash. They have been awarded |
| might produce a clean, absorbent paper that just might | | | | Baby Product of the Year 2007 as voted by 10,000 |
| work for a disposable diaper. P&G tested his yet | | | | independent consumers. |
| unnamed disposable diaper in Rochester, New York in | | | | Marketing and Promotions |
| 1959 and, after discarding early names such as Tads, | | | | Pampers and other major disposable diaper |
| Solos and Larks, came up with the Pampers brand. | | | | manufacturers spend a great deal of money on |
| Pampers TimeLine | | | | advertising and marketing and it is therefore not |
| In 1966, Pampers launched a new C-fold design and by | | | | uncommon to find promotions where you can receive |
| 1969 started a "third size". In 1984 Pampers changed | | | | a free sample pack of diapers and in some cases you |
| their diapers to an hourglass shape; a feature that was | | | | could even win a years supply. This is a great way for |
| first introduced on Luvs in 1976, and had evolved into | | | | consumers to try the various brands available and a |
| an industry standard. In 1987 Pampers and Huggies | | | | terrific way for companies to prove to the consumer |
| both introduced new frontal tape systems which allow | | | | that their brands are the best value for money. |
| multiple repositioning of the lateral tape without tearing | | | | |