| When you are running a Google AdWords campaign, it | | | | An example for negative keywords to use would be |
| is important to include negative keywords. You should | | | | as follows. Let's say you are selling cloth diapers for |
| consider the use of negative keywords if some of the | | | | babies. Using the Overture keyword tool you search |
| keywords or keyword phrases in your campaign are | | | | for diapers and get the following results. |
| broad and generic. Negative keywords will prevent an | | | | 183844 diaper |
| ad from being shown on a publisher's website if the | | | | 80390 adult diaper |
| negative keywords are in the search phrase/text area | | | | 74619 diaper bag |
| that Google uses to match ads and content. | | | | 19184 diaper cake |
| By using negative keywords you will reduce the | | | | 13684 diaper girl |
| number of click-throughs that would not convert to | | | | 12509 cloth diaper |
| sales anyway. In addition to that - the overall CTR of | | | | 3968 diaper punishment |
| your ad (click through rate) will be much higher | | | | 3108 huggies diaper coupon |
| because there will now be a smaller number of | | | | Assuming that the word "diaper" would be one of your |
| Internet users be viewing your ad but not clicking. The | | | | keywords that you use, you can tell that it would be |
| higher CTR will cause the ad to receive a higher | | | | involved in keyword phrases not applying to the |
| position without the need to work with higher CPC | | | | product you are trying to sell "cloth diapers". Therefore |
| (cost per click) bids. | | | | it would be recommended to add anything to your |
| In your Google Adwords campaign you can add | | | | negative keyword list that absolutely does not match |
| negative keywords by following the link "No campaign | | | | your target group. In this example I would recommend |
| negative keywords. Add". On the next page you can | | | | to exclude "adult diaper", "diaper punishment" and |
| add your negative keywords. The negative keywords | | | | "huggies diaper coupon" and set them as negative |
| you select in this section will apply to all Ad Groups | | | | keywords. Nobody searching for adult diapers would |
| within this campaign. So, you want to be careful | | | | now get your ad served and therefore you would not |
| selecting the negative keywords to avoid negative | | | | run the risk that such a search would end up in clicking |
| impact to your overall campaign. | | | | on your ad and you wasting your money. |