| Have you used articles to promote your website yet? | | | | link to your website. That is really all you need. |
| If not, article marketing is an extremely valuable and | | | | So, how does article marketing help you draw traffic |
| often overlooked area of promotion that you should | | | | to your site? Well, you can give these handy, |
| look into. It is possibly one of the easiest and cheapest | | | | informative little articles away for free so that |
| manners to draw attention to your business as well as | | | | webmasters and anyone else looking for free content |
| create backlinks. | | | | can come and copy your article, resource box and all, |
| To get started in article marketing, all you need are | | | | for use in other places. Each and every time someone |
| some writing skills or the ability to hire someone who | | | | uses your article on their website or blog or in an ezine, |
| has them. Choose topics that relate to your business | | | | you are getting free publicity. And that is the basis of |
| and write short, but useful articles on them. For | | | | article marketing. |
| example, if you have a website that sells diapers, you | | | | For widespread article marketing you can submit your |
| could write articles on the advantages of disposable or | | | | articles to free article directories like Ezine Articles or |
| cloth diapers, how to prevent diaper rash, etc. The | | | | other similar websites. There, webmasters and other |
| articles need to be between 400-600 words long and | | | | free content-seekers will browse through the articles |
| should offer valuable tidbits and information. | | | | and pick up the ones they like and can use. The |
| Use relevant keywords in your article marketing | | | | conditions of use require them to include your name as |
| documents so the search engines can pick them up | | | | author and your bio box in every single copy of the |
| easily. The title and first and last paragraph should | | | | article. This is article marketing at its finest! A decent |
| contain the most important keywords relating to the | | | | writer can whip off a few articles in an hour and they |
| story. If you utilize valuable keywords, that is ones that | | | | will continue to produce backlinks and promote your |
| are often searched for, you will also gain the interest | | | | product for years! |
| of webmasters and ezine publishers. | | | | For more specialized article marketing, you might |
| Now for the promotion part, the resource box. This | | | | consider offering articles exclusively to one or two |
| handy little bio at the end of your article is where you | | | | websites that fit your theme. Simply write a brief email |
| are allowed to talk about yourself and your business. | | | | with the article included, explaining that you would like |
| Keep it short, most resource boxes can only contain | | | | to offer use of your article, along with a link to your |
| 3-5 lines, but that is more than enough to add what | | | | site for free. If you are only offering this opportunity to |
| you need to. You should have one line about yourself | | | | one website, mention that it is a unique offer and the |
| as the author, a line or two about your business and a | | | | webmaster will be more likely to take you up on it. |