| Today I'd like to cover a few of what I like to call | | | | in the hopes that something will stick. |
| advanced fitness marketing tactics. I don't call them | | | | Of course, print advertising, direct mail, search engine |
| advanced because they're especially difficult to do or | | | | optimization, pay per click advertising and so on all |
| happen to be expensive - I use the term because they | | | | have plenty to recommend them and all of these |
| have a track record of excellent results. | | | | methods can yield a great return on investment when |
| Many people in the fitness world are of the opinion that | | | | you know what you're doing. However, most fitness |
| a good marketing tactic should cost money. It's | | | | professionals aren't also advertising pros and it's not |
| common to think that the more you spend, the better | | | | surprising that many of these people flounder in their |
| the results will be - and there is a lot of resistance to | | | | fitness marketing efforts and end up becoming very |
| the idea of using free or nearly free fitness marketing | | | | frustrated and as often as not, a lot poorer for their |
| methods. Instead, these people spend a lot (often | | | | trouble. |
| entirely too much) money on all manner of advertising | | | | |