Pampers - Diaper Innovation at Its Best

A revolutionary breakthrough in diapering came in thewas viewed as something to use for special
late 1950's when disposable diapers were invented andoccasions, traveling, or to make diapering simpler for a
virtually substituted cloth diapers. This innovationbabysitter. Regardless of its slow start, it pretty much
ceased the notion of wasting hours soaking, washing,wiped out the cloth diaper industry by the late 1960's.
drying and folding cloth diapers. Parents rejoiced at theBy this time, they became the leader in the baby
breakthrough for the convenience they provide. Weproduct industry and have maintained that role ever
owe it all to Pampers for giving us this convenientsince. The main reason for its initial and subsequent
product.success has been due to its technological advances.
Pampers diapers, a product made by Procter &From the onset construction of the three-piece design,
Gamble, were created by a P&G engineer. Theto the many other advances in production, Pampers
story is told that the notion came while babysitting hishas obtained many patents throughout the years that
grandchild in 1956. He thought at that time, like anyhave propelled them as innovators.
good engineer does, that "there must be a better wayThese innovations include tape fasteners, the first thin
of doing this." He went back to his p&G group todiaper with a core containing an absorbent gel, elastic
research the idea of a disposable diaper that would beleg gathers, refastening tabs, the introduction of curly
absorbent, which prevented leaks while simultaneouslyfiber which pulled moisture into the core of the product
keeping babies dry. The result was the introduction ofand then recoiled back to absorb more fluid, and the
the disposable baby diaper in 1961 called Pampers.first lotion top sheet.
It's interesting to note that, at first, supermarkets andIt's easy to notice by scanning the grocery store aisle,
other retailers didn't really know where to stockor shopping online, that Pampers is not alone. But they
Pampers. In those early years, you could find them instill remain number one and the premier choice by
various spots including the food aisle, paper products,parents because of their constant innovation and
and even in the drug section. Also interesting was thecommitment to quality.
fact that parents treated them at first as a novelty. It