| <!-- 7Search Pay Per Text Code (start) -->playtex | | | | styling Tiger Woods, Michelle Kwan or Shaun White, |
| bra | | | | she taps into each athlete's individual style to create |
| Mar 16, 2010 – Sports bra designer KALYX | | | | looks that are authentic and inspiring. In addition to her |
| announced today that celebrity Sports Stylist Cindy | | | | bag of styling tricks, including diaper pins, fake dirt and |
| Whitehead has been selected as the company's | | | | fake sweat, Cindy is up on the rules, intricacies and |
| newest "Woman of the Week." KALYX founder, | | | | complexities of a wide variety of sports, so she can |
| Kimberly Cayce, says "Cindy embodies the essence | | | | be sure to style photos and ads so they seem real to |
| of the KALYX woman in so many ways: athlete, | | | | people the ads are aimed at—the people who |
| entrepreneur, and, a woman with real substance and | | | | actually play those sports. |
| style." | | | | ABOUT KALYX TECHNOLOGIES |
| Cayce continues, " Cindy has always been a | | | | KALYX has one mission: to protect the precious |
| ground-breaker. By the age of 17, she became a pro | | | | assets of female athletes. Founded by former |
| skateboarder and quickly earned herself the distinction | | | | NCAA All-American and former professional golfer, |
| of being the #1 ranked professional female skater in | | | | Kimberly Cayce, KALYX Sports Bras are engineered |
| the U.S. After retiring from skateboarding at the age | | | | to work with a woman's body depending on what |
| of 22, Cindy began working as a fashion stylist. | | | | type of activity she enjoys. KALYX Sports Bras offer |
| Although she enjoyed it, she was not completely | | | | revolutionary design, cutting-edge construction, and |
| satisfied. She decided to fuse her love of adventure | | | | top-notch composition, creating an overall superior |
| and athleticism with her skills as a stylist and created a | | | | sports bra collection. |
| niche for herself, becoming the first and only Sports | | | | Every KALYX Sports Bra incorporates K-FORCE, a |
| Stylist." | | | | revolutionary, ultra-lightweight, quick-dry fabric made |
| To read the full article on Cindy Whitehead, including | | | | from recycled polyester fibers. Each KALYX sports |
| her interview with KALYX CEO Kimberly Cayce, visit | | | | bra helps take three to five 3 – 5 plastic drinking |
| the KALYX blog. To learn more about KALYX | | | | bottles out of a landfill. K-FORCE feels ultra-soft |
| Technologies. | | | | against the skin, offers unprecedented support and |
| ABOUT CINDY WHITEHEAD | | | | moisture-wicking capabilities, and is entirely |
| Cindy Whitehead is the one and only Sports Stylist®. | | | | environmentally friendly. |
| She coined the term and she is the real deal. Top | | | | KALYX launched its new blog, "BUSTED! The |
| brands, like Gatorade, Nike and Adidas, hire Cindy to | | | | Intelligent Woman's Guide to Substance, Style and |
| help communicate the message of their brands and | | | | Sports Bras" as a way to help empower, inspire and |
| deliver it with style and integrity in ads that appear in | | | | motivate other women. The KALYX Woman of the |
| national TV and print ad campaigns. Whether she is | | | | Week Award will be an on-going award.sport bra <! |